For over 50 years Tastic has prided itself in sourcing the best and the finest quality rice grains from all over the world. Our extensive range offering of rice products make us experts and leaders in rice. Read more.. This has resulted in Tastic becoming the No. 1 rice product in South Africa winning the hearts and minds of South African consumers over the years. Tastic continues to build its success through offering our consumers perfect world class superior quality rice grains and also offering a wide product range that delivers on its versatility and convenience. Our brand promise is always giving you rice products that cook perfectly every time. Our extensive rice product range offerings namely Brown rices, Basmati, Jasmine, Sushi, white rices and Risotto rice make us truly the house of Rice is South Africa. Tastic also prides itself in giving you convenient products that make meal preparation so much simpler and faster with the launch of the Ready to Eat Rices "ready in 2 minutes" and Flavoured Rice that offers you more versatile meal options of serving rice to family and friends.
Tastic Parboiled Rice is the ultimate versatile comfort food. We all love a hot steaming bowl of rice accompanying our favourite chicken casserole or mom's homemade curry. That's why we at Tastic are very passionate about rice.
Our promise that Tastic Rice cooks perfectly every time is a promise that we have stood by with pride ever since our parboiled rice was introduced to South Africa and to your dinner table in 1961.
We think that you'll be interested in the story behind Tastic Rice's journey from the field to your dinner table.
The history of rice and its cultivation can be traced way back to about 2 800 BC when the Chinese emperor Sheng Namg issued a decree on rice planting. In recognition of the importance of rice to his people, annual rice ceremonies were established, some of which are still joyfully celebrated today.
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