About Tastic

Tastic Parboiled Rice is the ultimate versatile comfort food. We all love a hot steaming bowl of rice accompanying our favourite chicken casserole or mom's homemade curry. That's why we at Tastic are very passionate about rice.

Our promise that Tastic Rice cooks perfectly every time is a promise that we have stood by with pride ever since our parboiled rice was introduced to South Africa and to your dinner table in 1961. We love being an integral part of the delicious meals you serve your family.

Mothers all over South Africa know that not only is Tastic rice highly versatile, convenient and economical, but it also makes for a healthy and nutritious meal that the whole family enjoys. With the success story of Tastic parboiled rice, we have kept up with modern trends bringing innovative and up-to-date products to your dinner table on a regular basis.

Cooks all over the country love exploring new recipes with our exciting new ranges. Tastic Nature's is a range of brown rices while Tastic Rices of the World is a range of authentic rices from other countries.

The Tastic Flavoured Rice range is made with your everyday lifestyle needs in mind to give you flavourful meals that are delicious and convenient to prepare. You will find just the right type of rice in the Tastic range to complement the dish you are making. We share your passion for food and are constantly thinking up new ideas to make your meals even more delicious.


For raw material and procurement related information or queries please contact our customer care line on 0860 121 344

Grains Of Quality

For quality and technical information or queries please contact our customer care line on 0860 121 344.

Removal Of Heart Mark On Rice Products

The Heart and Stroke Foundation of South Africa (HSFSA) regularly reviews the criteria for products that are endorsed by the Heart and Stroke Foundation of South Africa. From the 1 st of October 2018, refined grains are no longer part of the list of products endorsed by the HSFSA. Going forward, the Tastic Brown Rice range will continue to carry the Heart Mark logo. The removal of the Heart Mark logo on packaging is currently in progress and all products that do not meet the criteria will no longer carry the logo post 31 st December 2019. Any products still being distributed in the trade with the Heart Mark logo that do not qualify are therefore no longer endorsed by the HSFSA. The following Tastic Brown Rice products will continue to carry the Heart Mark (as endorsed by the HSFSA):

  • Tastic Wholegrain Long Grain Brown Rice
  • Tastic Nature's Brown Rice
  • Tastic Nature's Brown & Wild Rice
  • Tastic Nature's Brown & Wild Rice with Brown Lentils
  • Tastic Nature's Brown & Wild Rice with Split Peas
  • Tastic Nature's Brown Rice with Sundried Tomatoes
  • Tastic Nature's Brown Basmati Rice

For more information regarding this matter, please contact 
Tiger Consumer Brands Customer Services on (+27) 0860 121 344 or HSFSA on (+27) 021 422 1586.

Cookies help us improve your website experience.
By using our website, you agree to our use of cookies.