Our Perfect Partnership
OUR PERFECT PARTNERSHIP
Each year, Tastic rice partners with individuals who have reached extraordinary feats of success in their own passions with a link to the celebration of their culture and heritage. This year Tastic has partnered with Justice and Fhatuwani Mukheli to continue the Tastic Legacy fund in a bid to aid tertiary students to have access to quality education. This fund was initially established in partnership with Laduma Ngxokolo to celebrate the South African spirit of ubuntu which is entrenched in the mainframe of the brand.
The Mukheli twins and Sthu Manaka who form part of the Art My Loves. A movement which educates the market, enables art lovers, fans and collectors access to their work at competitive prices as well as produces and distribute new works against industry norms, partnered with Tastic to create a 10 piece art collection. This was launched through an intimate art exhibition at the home of fine art and tasteful culinary experiences, Rosebank.
Perfect partnerships have enabled us to express our brand purpose as a way of cementing the legacy of Tastic in the spaces where we can make tangible differences in the lives of our consumers. Partnering with the Mukheli twins will showcase once again that we are all about paying it forward for our people, not just with the rice but through taking it beyond the functional base of our brand and contributing towards education.
The robust art collection which comprised of the Trio’s work will be exhibited at the heart of Rosebank on Trumpet on Keyes from the 18th November till 9th December where it will then be auctioned and sold. Proceeds from the auction will go towards continuing the Tastic Legacy Educational fund that will enable deserving students who lack funding for higher education to get an opportunity to form part of an appropriate pool of future leaders.