Tastic x Thandiswa Mazwai

The month of September is one that fosters and enriches social cohesion as the country celebrates what makes us all uniquely South African. The renowned brand Tastic, which has been a part of many of its consumers' homes and hearts for more than 60 years, recognizes the significance of this month and invites the nation to celebrate this heritage month through the sounds of music. Building from the brand’s collaboration with Dr. Esther Mahlangu, David Tlale, and Laduma Ngxokolo, Tastic has owned Heritage continues to celebrate South African icons while they are still alive. In celebration of this year’s Heritage Month, Tastic has collaborated with Thandiswa Mazwai, a legendary, award winning musical iconthat truly embodies the authentic sounds of our heritage as South Africans. By creating her own distinctive and critically acclaimed solo albums, King Tha, as some refer to her, went on to carve out her own place in history. Through her music, she creates new worlds and exhorts listeners to remember the wisdom of the past while we establish a new one. 

“We are thrilled to be at the helm of delivering purposeful and unforgettable moments once again this Heritage month. Tastic has dedicated this year’s campaign to showcasing unity by leveraging off the most fundamental elements of our diverse cultures, music. As a brand that is deeply entrenched in our rich and diverse South African heritage, we wanted to inspire hope and encourage the spirit of ubuntu in a way that will brings us together in our differences to celebrate heritage with one unified sound as we try to rebuild and recover from Covid19,” saysThembi Sehloho, Marketing Director of Pasta and Rice

Thandiswa Mazwai expressed, "My musical style draws inspiration from South Africa's classical golden age, which captured the world's attention and produced legends like Hugh Masekela and Miriam Makeba. Heritage should thus be an act of honouring the greatness of South African music in the present day."

Thandiswa features on the distinctive Tastic Heritage pack as a result of the collaboration. The design of the pack beautifully depicts heritage as a living language and uses textures that can live sonically and through art, can be used to represent the present moment.

Consumers are encouraged to look out for the exclusive Tastic rice pack that will be available in store nationwide as of the 10 September 2022. Tastic also has announced some exciting news in the works, the brand is working on a Heritage Music Festival scheduled to take place in November featuring several A-list performers and musicians, including Oskido, Zoe Modiga, the mazing Dr. Rebecca Malope, Boom Shaka, Black Motion, Thebe,  The Soil, Trompies, Prince Kaybee Ihhashi Elimhlophe, PJ Powers, Thandiswa Mazwai and more, with all proceeds going to the Tastic Education Fund which supports deserving students in their pursuit of education.